Ecommerce

Since the importance of eCommerce website is increasing day by day, the importance of ‘e-commerce web design’ is also increasing. Before going to discuss about E-commerce web design, everyone should know about e-commerce website, and its purposes. Here are some details of E-commerce Website and Web Design.

Introduction to E-commerce website

E-commerce means "Electronic Commerce", which term is also used for "selling on the internet" or "online-shopping". E-commerce is a kind of trading, products or services; which is conducted via the internet. Electronic Commerce includes many categories into a single platform, such as online funds transfer, internet marketing, electronic data interchanging, supply chain management, online transaction processing, and data collecting. Into this awesome business platform a business can receive their orders, sell their products and receive their payments through online. Modern people are well-known with this term, as now they like to get their purchase done from their own home. That’s why; now almost all businesses started building e-commerce website to increase their selling and spread their business to the customers of all over the world. That is why; these business people are giving much importance on eCommerce web design much.

Why do people want to build an E-commerce website?

You may have already known that E-commerce refers to the modern selling method where a business store can sell their products both psychically and digitally. If you have a departmental store in your local area market, you can sell your products to your local customers who used to visit your store physically. But, how can you reach your products to those, who don’t have enough time to come into your store. E-commerce web design will help you in this regard. You can sell to the remote customer by offering your website to them. Your customer will visit your shopping site, choose their products and place order to your website. You just need to have a representative team to supply customers’ products at their home.
From the below list you will be able to know why most of the businesses consider on a successful eCommerce web design.

• An e-commerce website enables a business person to get their potential customers worldwide.
• ‘E-commerce web design’ will help you to build your second store in online. So, you can sell your products both to the local customers and remote customers.
• Having an electronic commerce website will make you more dedicated to your services. You will get reviews of your existing customers. That means, it is the platform where a seller and a customer can interact even after selling of a product.
• It is not possible for a customer to know the details of your business, but with your eCommerce website you can allow your customer to know about your company, its background and the purpose of starting the business.
• Your eCommerce website will save your customers valuable time. Modern people are too busy to come to your store to buy their products. An easy-to-use e-commerce web design will help those busier people get their products at hand.
Consider E-commerce Web design before starting your e-commerce website.
Though, it seems easier to start an e-commerce website and sell products to customers, but it requires a lot of tasks. You need to consider on "E-commerce Web design" very carefully. Most of the expert eCommerce businesses emphasize on these following factors. You can also consider on these.
1) The key to success in every electronic business is "content". It is one of the most important things for a successful e-commerce web design. Using content you can provide useful and interesting information to visit your website and buy products. Update the site with fresh and high quality articles to increase your business sells.
2) Another thing that you need to consider for eCommerce web design is a well-planned structure.
3) The E-commerce website design comes in next. When you have well-written content and well-prepared structure, you should design your eCommerce website by allowing simplicity, consistency and readability.
4) Navigation comes to the 4th place for an excellent E-commerce web design. When it is about site’s navigation, don’t make it too complex. Make the internal and external link simple and easy-to-use to the customers.
5) "SEO" is another important thing that you should consider for eCommerce web design. It is the best method to increase your selling and getting more potential customers.
E-commerce website is required not only to increase sells, but also for solving customer’s problems. So, while you are designing an e-commerce website, you should maintain some proper guidelines.

It is income where you make a sale one time and it generates income on a regular basis going forward. Residual income can even be earned on multiple levels. For example if you refer someone to an affiliate program, you make a commission for a percentage of the initial sale. In the future when your customer pays their membership fees for the program each month, you earn a percentage of that as a commission.

With 'multi-level-marketing' you may also receive a percentage of the commissions when your customer makes sales of their own. So the idea is that you have income that continues to generate as a result of that initial sale for as long as your customer remains active in the program. This would also be true if you were directly selling a service, for as long as your customer continues to use the service. Usually if you are selling products directly, these are considered 'one-time-only' commissions, as you earn money only one time when the purchase is made.

Nothing wrong with this but it does take much more work to build and sustain your momentum to keep those one-time sales coming in on a regular basis. It is a good idea to have a combination of sales types and the money all adds up to represent a substantial income. However it does seem like a brighter idea to have residual income - just in the way it is more efficient to plant 'perennials' that bloom every season after they are planted once, than it is to have 'annuals' that you must replant every year.

It's fun that the plant analogy really does work so well when discussing residual income too - because for example when you have a perennial plant it will not only bloom each year in the same place, but the wind will carry the seeds and the plant may pop up in many different places.

With residual income it is the same in that you have contacted the initial customer who then contacts others, who contact others and before you know it you have built an 'organization' just from that one initial action that you took by 'planting the seed'. Internet marketing and in fact marketing in any industry is about generating lots of volume with your efforts. This is because the majority of people will not be interested and will not respond.

It is a bit like the proverbial 'needle in a haystack' in that you must weed through all the people who won't be interested to find the few that will. Actually there are many that will respond over time - but just as a percentage of the human population on earth, only a few (million) are interested in starting a home business or working from home.

Remember as well that it is believed that people do not usually respond to an ad the first time they see it. It is approximately the 5th or 6th time. This is another reason to always keep the volume of your advertising turned up to the max. This week someone may not be interested - but things are always changing and maybe next week they will change their mind and respond to your ad!

Thinking that you can achieve online business success with a plain website that simply displays your product is a big mistake you should remedy as early as now. With technology continuously evolving, consumers are expecting more and more from online shops.

They want the convenience of shopping from home yet an experience close to that when shopping at a local store. One of the things they look for is the assistance they get from staff.

They usually have questions and they want answers. One way to meet this need is to get a live chat for website.

THE CONVENIENCE OF LIVE CHAT

Live chat is convenient for consumers. Even when shopping online, many consumers want to get help (when they need it) from a real person. What is surprising is that most of them would choose live chat support over assistance via phone or email.

Live chat is just more convenient than dialing a toll free number or composing a long email that contains all their concerns. Moreover, live chat for website usually involves a shorter wait time than call centers.

Emails are usually answered within 24 to 48 hours. Consumers want prompt answers.

TAKING ADVANTAGE OF CONSUMERS’ LOVE FOR LIVE CHAT

Take advantage of live chat support. With a live chat box on your website and a high number of consumers using it, you can double your sales and build or improve your customer base. It is best to have a team that can answer live chat queries 24/7.

While you can be offline, won’t it be great for you and your potential customers if there is a communication channel available round the clock?

SAVE ON LIVE CHAT SOFTWARE

Live chat for website has become cheaper than ever with several companies that offer similar programs. You can find an affordable live chat software and get all the necessary features. Just do your part – conduct research – before making a purchase.

Compared with phone support, live chat offers big savings to business owners. For instance, when the line is breaking up, callers tend to hang up and businesses would have to make a callback, which costs a few bucks, to salvage the sale.

With live chat for website, costs are reduced because the average interaction cost is also reduced.Save on Payroll with livechat

Moreover, you can reduce payroll expenses. Skilled live chat support representatives can handle several chat sessions simultaneously. Some live chat programs offer canned responses, making answering frequently asked questions fast.

Whether you have just started your online business or have been online for quite a while and want to boost your conversion rate, getting live chat for website is definitely a wise thing to do.

Provide consumers a convenient way to reach you. While phone and email work, adding a live chat box to your website can help a lot, especially in establishing your involvement.

Take advantage of consumers’ love for live chat support by meeting their expectations in terms of the quality and speed of customer service. Save on customer service expenses and see your conversion rates and sales soar.

When was the last time you updated your website?

It saddens me to say that I have many clients who have all but abandoned their website once it was launched. They either get too busy to think about it or worse, don’t realize how important it is to the success of their business.

Remember your website is out there promoting you and your business 24 hours a day, 7 days a week, all year long. So if you’re one of those people that never gave your website a second thought once it went live, then please keep reading.

First of all, your business website is not a static brochure.

It should be a living, breathing document that is an accurate reflection of your business. But it's easy to get caught up in the daily activities of running your business and forget to review your website regularly.

If you can't remember the last time you did a website update, let's just say you are overdue.

Here are some of the top things you need to do to update on your website to keep it running smoothly and ensuring you are not sending your visitors to your competitors:

1) Broken Link Check. If you have any kind of hyperlinks on your website, there are bound to be some that are broken. Broken Link Check is a free service that reviews your site to notify you of broken links that need fixing.

2) Customize Your 404 Page. Speaking of broken links, if you have a link to a page on your own site that no longer exists, it will direct visitors to what’s called a 404 page.

This page is created as a default page whether you use WordPress or some other means to build your site. And it looks ugly so it's important to customize this page and make good use of it.

You can have your webmaster ensure it matches the look and feel of your website and put a custom message on there, directing people back to your home page, show how to connect with you on social media, and offer an opt-in freebie to capture the lead.

3) Fix Typos. Nothing looks more unprofessional than having typos on your web page. Often they are hard to spot yourself because we read what we think it should say instead of what is actually there.

Typosaurus is a great free tool to help you spot those pesky spelling errors and get them fixed ASAP before you turn off any more visitors. Those first impressions are powerful and count towards whether someone will buy from you or not.

4) Improve Navigation. Keeping website navigation simple and intuitive is important. You want customers to find all the most important information without having to hunt around and look for it.

Keep it simple: Use clear wording that your visitors will understand. And consider drop down menus to keep like pages grouped together and organized.

5) Ensure Mobile Responsiveness. If your website is not designed to display well on smart phones and smaller screens, it's costing you traffic and valuable leads.

Many potential customers do their searching on their devices in between appointments, while watching TV, and pretty much all the time. We are often asked to convert older websites into being mobile friendly (or it is often time for a whole new look and feel) so the same could be done for your site too.

If you haven't checked and ensured your website is mobile friendly yet, put it at the top of your to do list! Every day you don't, it's costing you sales.

6) Update the Staff Page. Turnover happens so it's important to regularly review your staff page. Check to see if you need to add new hire, remove old ones, and update bios and headshots.

7) Correct Contact Info. Make sure your address, email, phone, and fax numbers are up to date. The last thing you want is a potential client trying to reach you and are getting a wrong number!

Add a link to your business on Google Maps too so people can find your business easily.

8) Add Social Links. Place social media icons that click to your business channels prominently on the home page so prospects can connect with you that way.

Also be sure to put social sharing links on your blog so people can quickly and easily share your blog content with their social media followers.

9) Update the Look and Feel. Has your ideal target market or brand image changed since you last updated your website? Or perhaps it's time for a fresh new look that is more up to date?

I encounter many websites that look old and deserted. The immediate impression I get is that the business is either shut down or they don’t care about the professional impression they are giving their visitors.

So if your website was built more than 3 or 4 years ago, the chances are good that it’s time for a new, fresh look that positions your business in a better light.

10) Copywriting Update. It's important to review the content on your website. Is it too long? Is it truly compelling? Does it have proper calls to action? Is it really reflective of your brand message?

The text and images on your site are extremely important when trying to convert website visitors into paying customers.

It might be time to hire someone to take a look at the copywriting on your site and ensure it’s giving the right message to the right people.

If it's been a long time since anyone has reviewed your site, let eVision Media review it and share ways we can help you boost conversion rates, update your look, and create a better user experience. Contact us today to discuss.