Business

Thinking that you can achieve online business success with a plain website that simply displays your product is a big mistake you should remedy as early as now. With technology continuously evolving, consumers are expecting more and more from online shops.

They want the convenience of shopping from home yet an experience close to that when shopping at a local store. One of the things they look for is the assistance they get from staff.

They usually have questions and they want answers. One way to meet this need is to get a live chat for website.

THE CONVENIENCE OF LIVE CHAT

Live chat is convenient for consumers. Even when shopping online, many consumers want to get help (when they need it) from a real person. What is surprising is that most of them would choose live chat support over assistance via phone or email.

Live chat is just more convenient than dialing a toll free number or composing a long email that contains all their concerns. Moreover, live chat for website usually involves a shorter wait time than call centers.

Emails are usually answered within 24 to 48 hours. Consumers want prompt answers.

TAKING ADVANTAGE OF CONSUMERS’ LOVE FOR LIVE CHAT

Take advantage of live chat support. With a live chat box on your website and a high number of consumers using it, you can double your sales and build or improve your customer base. It is best to have a team that can answer live chat queries 24/7.

While you can be offline, won’t it be great for you and your potential customers if there is a communication channel available round the clock?

SAVE ON LIVE CHAT SOFTWARE

Live chat for website has become cheaper than ever with several companies that offer similar programs. You can find an affordable live chat software and get all the necessary features. Just do your part – conduct research – before making a purchase.

Compared with phone support, live chat offers big savings to business owners. For instance, when the line is breaking up, callers tend to hang up and businesses would have to make a callback, which costs a few bucks, to salvage the sale.

With live chat for website, costs are reduced because the average interaction cost is also reduced.Save on Payroll with livechat

Moreover, you can reduce payroll expenses. Skilled live chat support representatives can handle several chat sessions simultaneously. Some live chat programs offer canned responses, making answering frequently asked questions fast.

Whether you have just started your online business or have been online for quite a while and want to boost your conversion rate, getting live chat for website is definitely a wise thing to do.

Provide consumers a convenient way to reach you. While phone and email work, adding a live chat box to your website can help a lot, especially in establishing your involvement.

Take advantage of consumers’ love for live chat support by meeting their expectations in terms of the quality and speed of customer service. Save on customer service expenses and see your conversion rates and sales soar.

When was the last time you updated your website?

It saddens me to say that I have many clients who have all but abandoned their website once it was launched. They either get too busy to think about it or worse, don’t realize how important it is to the success of their business.

Remember your website is out there promoting you and your business 24 hours a day, 7 days a week, all year long. So if you’re one of those people that never gave your website a second thought once it went live, then please keep reading.

First of all, your business website is not a static brochure.

It should be a living, breathing document that is an accurate reflection of your business. But it's easy to get caught up in the daily activities of running your business and forget to review your website regularly.

If you can't remember the last time you did a website update, let's just say you are overdue.

Here are some of the top things you need to do to update on your website to keep it running smoothly and ensuring you are not sending your visitors to your competitors:

1) Broken Link Check. If you have any kind of hyperlinks on your website, there are bound to be some that are broken. Broken Link Check is a free service that reviews your site to notify you of broken links that need fixing.

2) Customize Your 404 Page. Speaking of broken links, if you have a link to a page on your own site that no longer exists, it will direct visitors to what’s called a 404 page.

This page is created as a default page whether you use WordPress or some other means to build your site. And it looks ugly so it's important to customize this page and make good use of it.

You can have your webmaster ensure it matches the look and feel of your website and put a custom message on there, directing people back to your home page, show how to connect with you on social media, and offer an opt-in freebie to capture the lead.

3) Fix Typos. Nothing looks more unprofessional than having typos on your web page. Often they are hard to spot yourself because we read what we think it should say instead of what is actually there.

Typosaurus is a great free tool to help you spot those pesky spelling errors and get them fixed ASAP before you turn off any more visitors. Those first impressions are powerful and count towards whether someone will buy from you or not.

4) Improve Navigation. Keeping website navigation simple and intuitive is important. You want customers to find all the most important information without having to hunt around and look for it.

Keep it simple: Use clear wording that your visitors will understand. And consider drop down menus to keep like pages grouped together and organized.

5) Ensure Mobile Responsiveness. If your website is not designed to display well on smart phones and smaller screens, it's costing you traffic and valuable leads.

Many potential customers do their searching on their devices in between appointments, while watching TV, and pretty much all the time. We are often asked to convert older websites into being mobile friendly (or it is often time for a whole new look and feel) so the same could be done for your site too.

If you haven't checked and ensured your website is mobile friendly yet, put it at the top of your to do list! Every day you don't, it's costing you sales.

6) Update the Staff Page. Turnover happens so it's important to regularly review your staff page. Check to see if you need to add new hire, remove old ones, and update bios and headshots.

7) Correct Contact Info. Make sure your address, email, phone, and fax numbers are up to date. The last thing you want is a potential client trying to reach you and are getting a wrong number!

Add a link to your business on Google Maps too so people can find your business easily.

8) Add Social Links. Place social media icons that click to your business channels prominently on the home page so prospects can connect with you that way.

Also be sure to put social sharing links on your blog so people can quickly and easily share your blog content with their social media followers.

9) Update the Look and Feel. Has your ideal target market or brand image changed since you last updated your website? Or perhaps it's time for a fresh new look that is more up to date?

I encounter many websites that look old and deserted. The immediate impression I get is that the business is either shut down or they don’t care about the professional impression they are giving their visitors.

So if your website was built more than 3 or 4 years ago, the chances are good that it’s time for a new, fresh look that positions your business in a better light.

10) Copywriting Update. It's important to review the content on your website. Is it too long? Is it truly compelling? Does it have proper calls to action? Is it really reflective of your brand message?

The text and images on your site are extremely important when trying to convert website visitors into paying customers.

It might be time to hire someone to take a look at the copywriting on your site and ensure it’s giving the right message to the right people.

If it's been a long time since anyone has reviewed your site, let eVision Media review it and share ways we can help you boost conversion rates, update your look, and create a better user experience. Contact us today to discuss.